Nu Metro is extremely passionate about engaging with the surrounding local communities and providing support to those in need. Our employees regularly attend local events which promote the communities in which we all collectively participate. We are proud of our commitment to support the community and are delighted to contribute towards a variety of worthwhile causes.

Nu Metro Cinemas donated over R50000 to the FOUR PAWS Animal Welfare Foundation in 2019 - to“Rise Up and Roar” for one of the 21st century’s most important conservation causes. A donation drive was launched where cinema goers could donate R5 as part of their Nu Metro movie ticket purchase to raise money to help save South Africa’s lions.

Nu Metro has also embarked on numerous partnerships with the SPCA – including the set-up of collection points in cinemas for non-perishable food and other items donated to take care of animals in need during winter months.

Apart from environmental fundraising, Nu Metro has been actively participating in and supporting film projects aimed at raising social consciousness around topical social causes – such as the exclusive release of the film detailing the true story of rape survivor ALISON. Various fundraising and activist-orientated screenings were hosted by Nu Metro to broadcast the story of hope and female empowerment embodied by the film to all South Africans – in an effort the break the stigmas around rape victims, but to also take a firm stand against gender-based violence.

Nu Metro’s vision for maintaining a sustainable and responsible environmental footprint is to be considered one of our most important endeavours. Throughout the years, we have begun to implement a number of initiatives towards manufacturing our materials from sustainable or recycled resources. Recycled straws form a large part of this first step, and we are passionate about including many more environmentally responsible products to our initiative in the future.

Nu Metro is passionate about and committed to providing adequate facilities to all moviegoers who visit our cinemas. A large part of this includes making facilities available that are accessible to individuals with disabilities, such as our wheelchair-friendly cinemas. We also proudly train our staff to assist guests with disabilities when needed, ensuring that everyone will enjoy their ultimate movie experience with us.

Nu Metro strives to create an all-inclusive vibrant culture in which to celebrate diversity. Each of our employees form an essential part of the Nu Metro family and together we make every effort to place growth and development at the centre of our focus. We celebrate our diverse workforce and our foundation is built on our code of conduct that clearly stipulates a zero tolerance towards any acts of discrimination based on race, gender, nationality, disability, religion or age.

Great thought is always given when considering the way our offerings and brand are presented to the community. We make sure to exclude deceptive, irresponsible, unethical, unlawful or damaging content. It is important that our content is conveyed to customers in a manner that suits their language, age and social needs.

Particular care is given in the case of marketing to children, and we are dedicated to fair and moral marketing practices. By carrying out our promises and supporting every message we convey, we have established confidence with our customers. When training our employees in marketing, we ensure that a variety of issues are covered. These include moral and trustworthy conduct in advertising, product marketing and sales promotion

The matter of customer privacy is of the highest importance to Nu Metro, and we take every precaution to closely safeguard this privacy and the information of our customers. We make sure to uphold all of the regulations, rules, laws, and internal procedures associated with privacy. Information security on our customer databases is carefully maintained and the sharing of customer information with outside parties is strictly forbidden.

The Nu Metro workforce is filled with unique individuals possessing the essential attitude needed to create a high performing culture based on our 8 guiding principles:

Nu Metro values the creation of context to ensure a common ground for all employees to buy into. Our success is based on our commitment to collaborate within and between all teams. We are fast to act and adapt as the market changes to ensure that we meet customer expectations. Through our open communication we debate, agree and disagree until we all commit to one solution.

We firmly believe in the concept of Sisonke (Us Together), which is also the name of our internal Workplace Forum. These Sisonke representatives are elected by employees and play a vital role in improving the communication between the management team and employees at each site. We celebrate our employees on a variety of matters, ranging from their excellent service delivery to their birthdays.

“Us Together” – Sisonke! Team work makes the dream work.