About Us

about-us-banner

About Us

Beginning in February 1902, Nu Metro started as South Africa’s first cinema exhibitor. 120 years later, there are currently over 22 Nu Metro cinemas with 152 cinemas screens spread across cities in Southern Africa, including:

Cape Town

Worcester

Port Elizabeth

Durban

Amanzimtoti

Bloemfontein

Johannesburg

Pretoria

Lusaka, Zambia

Maputo, Mozambique

The first Nu Metro cinemas to house all of our new experiences opened at the brand new Cornubia Mall in Umhlanga Rocks in September, 2017. Nu Metro has also opened new cinemas in Ballito, Lenasia, Westgate, Welkom and Pretoria East. Nu Metroʼs footprint has also eagerly expanded into Zambia and Mozambique.

Experience Nu Metro

XTREME

Larger-Than-Life Cinema

Experience movies as the director intended with Nu Metro's Xtreme cinemas. Our state-of-the-art technology ensures you enjoy films in their full glory.

Xtreme features floor-to-ceiling, wall-to-wall Premium Large Format screens, including some of South Africa's largest. Coupled with 4K Ultra HD (UHD) digital projection and powerful Dolby Atmos sound, we deliver the crispest visuals and highest quality audio possible.

Nu Metro Xtreme is all about "Big Screens, Big Sound, Best Digital Quality," now available at 8 locations nationwide. As one of our top-tier brands, alongside our multi-sensory 4DX and luxurious VIP theatres, Xtreme offers the most advanced cinema experience in South Africa.

Some Xtreme screens are over three storeys high, with curved, silver screens in select locations. Our new installations feature Barco laser projectors, delivering 4K UHD visuals with a spectrum of around 70 trillion colours. This laser projection technology brings movies to life, representing the future of cinema projection.

Dolby Atmos sound provides the most realistic audio experience, with over 52 channels of sound played through strategically placed speakers, including overhead. This technology moves beyond traditional stereo or surrounds sound, allowing sound objects to move around in 3D space for a truly immersive experience.

Discover the future of cinema with Nu Metro Xtreme. Our commitment to innovation and excellence ensures that every visit to an Xtreme cinema is an unforgettable event. Whether you're watching the latest blockbuster or an indie gem, you'll be immersed in a world of stunning visuals and breathtaking sound.

At Nu Metro, we believe that movies are more than just entertainment—they're an experience. That's why we've invested in the best technology and the most comfortable seating to make sure you enjoy every moment. Our Xtreme cinemas are designed to provide the ultimate movie-going experience, with features that set us apart from the rest.

From the moment you step into an Xtreme cinema, you'll notice the difference. The spacious, modern design, the cutting-edge technology, and the attention to detail all contribute to a viewing experience like no other. Our friendly staff are always on hand to ensure that your visit is as enjoyable as possible.

So why settle for anything less? Come and see for yourself why Nu Metro Xtreme is the best choice for movie lovers. With our unbeatable combination of big screens, big sound, and the best digital quality, you'll never want to watch a movie anywhere else.

Join us at one of our 8 Xtreme locations nationwide and experience the future of cinema today. Whether you're a casual moviegoer or a die-hard film fan, you'll appreciate the difference that Xtreme makes. We look forward to welcoming you to Nu Metro Xtreme, where every movie is an event.

extreme-cinema
extreme-cinema
extreme-cinema

VIP

Luxury Cinema

Dinner and a movie have never been easier. For a classy date night, a gathering of friends, or a stylish escape from reality, Nu Metro VIP cinemas are the "first class" choice for the most discerning moviegoer. Enjoy an impressive selection of sumptuous meals from our à la carte menu, designed by our acclaimed Executive Chef and freshly prepared in our cinema's kitchen on the premises. Watch your movie in the comfort and luxury of fully reclining leather seats, ensuring a truly relaxing experience.

Nu Metro VIP is also a popular destination for event bookings, year-end celebrations, birthday parties, and other exclusive cinema events.

We've just refreshed our menu to enhance your in-cinema dining experience in our luxurious VIP cinemas (select locations). A fully licensed bar and lounge area at select VIP cinemas cater to all tastes, serving a wide variety of skilfully prepared hot and cold beverages.

Nu Metro VIP offers moviegoers the ultimate extravagant experience and a chance to be treated to luxury. From the moment you step into our VIP cinemas, you'll notice the difference. The elegant design, the attention to detail, and the superior service all contribute to an unforgettable movie-going experience.

Our VIP cinemas are designed to provide the highest level of comfort and convenience. Whether you're enjoying a meal from our gourmet menu or sipping on a cocktail from our bar, you'll be immersed in an atmosphere of sophistication and indulgence. At Nu Metro, we believe that movies are more than just entertainment—they're an experience. That's why we've invested in the best technology and the most comfortable seating to make sure you enjoy every moment. Our VIP cinemas are the perfect place to relax and unwind, whether you're watching the latest blockbuster or an indie gem.

So why settle for anything less? Come and see for yourself why Nu Metro VIP is the best choice for movie lovers. With our unbeatable combination of luxurious seating, gourmet dining, and top-notch service, you'll never want to watch a movie anywhere else.

Join us at one of our select VIP locations nationwide and experience the future of cinema today. Whether you're a casual moviegoer or a die-hard film fan, you'll appreciate the difference that VIP makes. We look forward to welcoming you to Nu Metro VIP, where every movie is an event.

vip-food
vip-cinema
vip-cinema

4DX

Multi-Sensory Cinema (OR Feel It In 4DX)

4DX is our most innovative cinema experience available, exclusive to select Nu Metro cinemas in South Africa. We have already expanded to 6 of these multi-sensory cinemas across the country… and thatʼs only the beginning

Nu Metroʼs one-of-a-kind 4DX cinemas take moviegoers on a cinematic journey like nothing theyʼve seen, felt or heard before, making them a part of the onscreen action like no other cinema can. 4DX is a premium, multi-sensory cinema experience, exclusive to Nu Metro.

The on-screen action is amplified in 4DX with advanced motion seats and ambient effects - including wind, water spray, air shots, fog, lightning and lots more.

Signature 4DX effects in-cinema also include rumbling, shaking and floating seat movements. These movement simulations are tailor-made for scenes where objects are floating or flying through the air. 4DX brings viewers as close as virtually possible to the movie action within the comfort of an advanced movie theatre.

4DXʼs high-tech motion seats use Servo motoring systems, not hydraulics, connected to an intricate network of computers throughout the cinema – placing 4DX cinema technology head-and-shoulders above theme-park simulators and other similar formats. The difference is also that full feature films are being coded by the worldʼs top film studios for the 4DX format – which has grown rapidly in reputation and acclaim amongst Hollywood producers as a 21st-Century cinema format to reckon with.

The environmental effects are synced perfectly with the action on-screen through coding collaborations between 4DX engineers and filmmakers - to create the most exhilarating, unmatched cinema outing, only at Nu Metro in South Africa

Movies are now no longer bound by their visual and aural limits. 4DX is the next step in the movie-going evolution, taking audiences on a journey into the full feature film.

4DX is a fun, action-packed, multi-sensory cinema experience like no other! Please take note of the 4DX safety guidelines.

4dx-cinema
4dx-cinema
4dx-cinema
4dx-cinema

Kidz

NU METRO KIDZ CINEMA XPERIENCE IS OUR BIGGEST ENTERTINMET FOR KIDS.

Nu Metro has crafted a cinema experience tailored specifically for kids. Going to the movies is a popular family activity, and with our specialised KIDZ Cinema, it’s now even more fun and convenient.

From the moment they enter our KIDZ Cinema experience, children will be entertained with our vibrant décor, a ball pit, and other engaging activities in the play area. The excitement continues inside the cinema with colourful seats designed for young kids and low-level house lights, creating a magical atmosphere just for them.

The KIDZ Cinema at Nu Metro is open 365 days a year and can be booked for birthday movie parties, complete with all the frills. We have access to a magical list of bakers, face painters, balloon artists, and much more to help you craft the perfect party.

Our KIDZ Cinema is designed to provide a safe and enjoyable environment where children can immerse themselves in the magic of movies. Parents can relax knowing their kids are having a great time in a space created just for them.

At Nu Metro, we understand the importance of creating memorable experiences for families. That’s why we’ve invested in making our KIDZ Cinema a place where kids can have fun and parents can enjoy a hassle-free outing. Our friendly staff are always on hand to ensure that every visit is as enjoyable as possible.

Whether it’s a weekend outing, a school holiday treat, or a special birthday celebration, Nu Metro’s KIDZ Cinema is the perfect destination for family fun. With our engaging activities and comfortable seating, kids will love coming to the movies.

Join us at Nu Metro’s KIDZ Cinema and discover a world of fun and excitement designed just for kids. We look forward to welcoming you and your family to our KIDZ Cinema, where every visit is an adventure.

In addition to our fantastic cinema experience, we also offer a range of special events and promotions throughout the year. Keep an eye out for themed movie nights, holiday specials, and exclusive screenings that add an extra layer of excitement to your visit. Our goal is to make every trip to Nu Metro’s KIDZ Cinema a unique and memorable experience for both kids and parents.

We also take pride in our commitment to safety and cleanliness. Our cinemas are regularly cleaned and sanitized to ensure a safe environment for all our guests. We want you to feel confident and comfortable while enjoying your time with us. For those looking to make their child’s birthday extra special, our birthday party packages are second to none. From personalized invitations to special party favours, we take care of all the details so you can focus on celebrating. Our dedicated party planners will work with you to create a magical and stress-free event that your child will remember for years to come.

At Nu Metro’s KIDZ Cinema, we believe that every child deserves a magical movie experience. That’s why we’ve gone above and beyond to create a space that is not only fun and entertaining but also welcoming and inclusive. We strive to make every child feel special and valued, ensuring that their time with us is filled with joy and wonder.

So why wait? Plan your next family outing or birthday celebration at Nu Metro’s KIDZ Cinema and see for yourself why we are the top choice for family entertainment. We can’t wait to welcome you and your little ones to a world of cinematic fun and adventure.

4dx-cinema
4dx-cinema
4dx-cinema
4dx-cinema

EVENTS

Nu Metro is dedicated to providing unparalleled cinema experiences. We regularly host talent visits by movie stars, fun competitions, exclusive promotions, and exciting in-cinema marketing activations. Our popular pre-release screening events, such as “Girls’ Night Out,” add an extra layer of excitement to your movie-going experience.

In addition to our regular offerings, Nu Metro provides exceptional facilities for corporate events and birthday parties, ensuring every celebration is unforgettable. Our venues are equipped to handle a variety of events, making them the perfect choice for any occasion.

At Nu Metro, we believe in creating memorable experiences for our guests. Our talent visits bring the magic of the movies to life, allowing fans to meet their favourite stars and enjoy exclusive behind-the-scenes insights. These events are a highlight for movie lovers and add a unique touch to our cinema offerings.

Our fun competitions and exclusive promotions are designed to engage and reward our loyal customers. From exciting giveaways to special discounts, we strive to make every visit to Nu Metro a rewarding experience. Our in-cinema marketing activations add an element of surprise and delight, making each trip to the movies more than just a viewing experience.

Our pre-release screening events, such as “Girls’ Night Out,” offer an exclusive opportunity to see the latest films before they hit the general release. These events are perfect for a night out with friends, providing a fun and social atmosphere to enjoy the newest movies.

Nu Metro’s corporate event and birthday party facilities are second to none. Our venues are equipped with state-of-the-art technology and luxurious amenities, ensuring that every event is a success. Whether you’re planning a corporate function or a birthday celebration, our team is dedicated to making your event memorable.

Our fully licensed bar and lounge areas at select locations cater to all tastes, offering a wide variety of skilfully prepared hot and cold beverages. These spaces provide the perfect setting for pre-movie drinks or post-movie discussions, adding to the overall cinema experience.

At Nu Metro, we are committed to delivering the best in cinema entertainment. Our dedication to innovation and excellence ensures that every visit is an extraordinary experience. From the latest technology to the highest level of customer service, we strive to exceed your expectations.

Join us at Nu Metro and discover why we are the top choice for movie lovers. With our unrivalled cinema experiences, exciting events, and exceptional facilities, you’ll never want to watch a movie anywhere else. We look forward to welcoming you to Nu Metro, where every movie is an event.

events
events
events
events

Nu Metroʼs Journey

  1. 1902

    Avatar

    The first Metro Theatre opens in Johannesburg, under the name African Pride Bioscope - the largest four-wall cinema in South Africa with a seating capacity of 2800. The Metro Theatre goes

    Read More...

  2. 1972

    Avatar

    Johannesburgʼs original Metro Theatre is demolished.

  3. 1972

    Avatar

    Our oldest still-operating Nu Metro cinema complex opens in Bedfordview, with two cinemas – each housing 390 seats.

  4. 1988

    Avatar

    The company name changes from Metro Theatres to Nu Metro Theatres on the 19th of February.

  5. 1993

    Avatar

    The first film to feature digital audio, Jurassic Park, plays at Nu Metro Bedfordview in DTS. Themovie plays from film, with 6-channel audio coming from a CD-ROM disc.

  6. 2006

    Avatar

    The first DCP-compliant digital screen goes live at Nu Metro Montecasino, with the animated movie Happy Feet.

  7. 2008

    Avatar

    The company name changes from Nu Metro Theatres to Nu Metro Cinemas.

    The new company logo launches on the 19th of February.

  8. 2009

    Avatar

    Africaʼs first all-digital cinema complex opens at Nu Metro Emperors Palace

  9. 2013

    Avatar

    All cinema complexes convert to DCP-compliant digital screens.

  10. 2013

    Avatar

    Selected cinemas in Johannesburg, Cape Town, and Durban are equipped with Barcoʼs Auro immersive sound system – a first for Africa

  11. 2014

    Avatar

    KwaZulu-Natal-based private equity company OneFiftyCapital becomes the new owner of Nu Metro Cinemas, after purchasing the company from the Times Media Group.

  12. 2014

    Avatar

    Xtreme cinemas open at Nu Metro The Glen and Nu Metro Menlyn Park.

  13. 2015

    Avatar

    The first-ever 4DX cinema in Africa opens at Nu Metro V&A Waterfront.

  14. 2016/17

    Avatar

    More 4DX cinemas open at Nu Metro The Pavillion, Hyde Park, Menlyn Park, and Emperors Palace.

  15. 2017

    Avatar

    The first Nu Metro to house all of our experiences (2D/3D, VIP, Xtreme and 4DX) opens at Cornubia Mall

Raising The Standards

Nu Metro is extremely passionate about engaging with the surrounding local communities and providing support to those in need. Our employees regularly attend local events which promote the communities in which we all collectively participate.We are proud of our commitment to support the community and are delighted to contribute towards a variety of worthwhile causes.

Nu Metroʼs vision for maintaining a sustainable and responsible environmental footprint is to be considered one of our most important endeavours. Throughout the years, we have begun to implement a number of initiatives towards manufacturing our materials from sustainable or recycled resources.

• Printed materials – popcorn boxes, posters, pamphlets

• Recycling stations – paper, glass, cans and plastic

• Environmentally responsible cleaning products

• Washroom paper products recyclable

• Lighting in public spaces retrofitted to energy efficient standards

Nu Metro is passionate about and committed to providing adequate facilities to all moviegoers who visit our cinemas. A large part of this includes making facilities available that are accessible to individuals with disabilities, such as our wheelchair-friendly cinemas. We also proudly train our staff to assist guests with disabilities when needed, ensuring that everyone will enjoy their ultimate movie experience with us.
Nu Metro strives to create an all-inclusive vibrant culture in which to celebrate diversity. Each of our employees form an essential part of the Nu Metro family and together we make every effort to place growth and development at the centre of our focus. We celebrate our diverse workforce and our foundation is built on our code of conduct that clearly stipulates a zero tolerance towards any acts of discrimination based on race, gender, nationality, disability, religion or age.

The Nu Metro workforce is filled with unique individuals possessing the essential attitude needed to create a high performing culture based on our 8 guiding principles:

Nu Metro values the creation of context to ensure a common ground for all employees to buy into. Our success is based on our commitment to collaborate within and between all teams. We are fast to act and adapt as the market changes to ensure that we meet customer expectations. Through our open communication we debate, agree and disagree until we all commit to one solution.

We firmly believe in the concept of Sisonke (Us Together), which is also the name of our internal Workplace Forum. These Sisonke representatives are elected by employees and play a vital role in improving the communication between the management team and employees at each site. We celebrate our employees on a variety of matters, ranging from their excellent service delivery to their birthdays.

“Us Together” – Sisonke! Team work makes the dream work.

Great thought is always given when considering the way our offerings and brand are presented to the community. We make sure to exclude deceptive, irresponsible, unethical, unlawful or damaging content. It is important that our content is conveyed to customers in a manner that suits their language, age and social needs.

Particular care is given in the case of marketing to children, and we are dedicated to fair and moral marketing practices. By carrying out our promises and supporting every message we convey, we have established confidence with our customers. When training our employees in marketing, we ensure that a variety of issues are covered. These include moral and trustworthy conduct in advertising, product marketing and sales promotion.

The matter of customer privacy is of the highest importance to Nu Metro, and we take every precaution to closely safeguard this privacy and the information of our customers. We make sure to uphold all of the regulations, rules, laws, and internal procedures associated with privacy. Information security on our customer databases is carefully maintained and the sharing of customer information with outside parties is strictly forbidden.