demoAbout

About Us

Living In A Nu Metro Wolrd

Nu Metro Cinemas has been one of South Africa’s leading cinema circuits since the first Metro Theatre opened in Johannesburg over in 1932, with the cinema exhibition company currently operating world-class cineplexes across South Africa and sub-Saharan Africa.
Nu Metro is committed to development strategies primarily influenced by a policy of continuous innovation and being the industry leader – with the ultimate goal of delivering superior quality experiences for cinemagoers.
Our specialised approach includes using only the latest in cutting-edge technology, cinema equipment, design and other features placing us on a higher tier of quality compared to other industry players. At Nu Metro, it’s all about being ahead of trends and delivering far beyond expectations.
There are currently over 25 Nu Metro cineplexes with 179 screens spread across cities in Southern Africa, including:
Cape Town
Worcester
Port Elizabeth
Durban
Amanzimtoti
Krugersdorp
Bloemfontein
Johannesburg
Pretoria
Giyani
Welkom
Lusaka, Zambia
Maputo,Mozambique
The first Nu Metro to house all of our experiences opened at the brand new Cornubia Centre in Umhlanga Rocks (KwaZulu-Natal) in September 2017.
Nu Metro has also opened new cinemas in Ballito, Lenasia, Mamelodi, Westgate, Welkom, Pretoria East and Giyani (Limpopo). Nu Metro’s footprint has also eagerly expanded into Zambia and Mozambique.

Experience Nu Metro

Take It To The Next Dimension With Our Exceptional Experience

Scene XTREME

An Immersive Experience

In 2014, Nu Metro began introducing spectacular Xtreme and VIP experiences at select cineplexes nationwide. Xtreme features impeccable Dolby Atmos/Auro 11.1 surround sound, creating a monumental movie experience.

Complemented by RealD’s new Precision White Screen technology, world class digital 3D technology and 4K Ultra High Definition projection, Nu Metro Xtreme offers movie experiences the way they were intended by directors.

Xtreme at Nu Metro Canal Walk and Ballito Junction boast the largest screens in those regions, along with Xtreme Canal Walk being South Africa’s first-ever laser projection cinema.

VIP

In 2014, Nu Metro began introducing spectacular Xtreme and VIP experiences at select cineplexes nationwide. Xtreme features impeccable Dolby Atmos/Auro 11.1 surround sound, creating a monumental movie experience.

Complemented by RealD’s new Precision White Screen technology, world class digital 3D technology and 4K Ultra High Definition projection, Nu Metro Xtreme offers movie experiences the way they were intended by directors.

Xtreme at Nu Metro Canal Walk and Ballito Junction boast the largest screens in those regions, along with Xtreme Canal Walk being South Africa’s first-ever laser projection cinema.

4 DX

In 2014, Nu Metro began introducing spectacular Xtreme and VIP experiences at select cineplexes nationwide. Xtreme features impeccable Dolby Atmos/Auro 11.1 surround sound, creating a monumental movie experience.

Complemented by RealD’s new Precision White Screen technology, world class digital 3D technology and 4K Ultra High Definition projection, Nu Metro Xtreme offers movie experiences the way they were intended by directors.

Xtreme at Nu Metro Canal Walk and Ballito Junction boast the largest screens in those regions, along with Xtreme Canal Walk being South Africa’s first-ever laser projection cinema.

LOCAL

In 2014, Nu Metro began introducing spectacular Xtreme and VIP experiences at select cineplexes nationwide. Xtreme features impeccable Dolby Atmos/Auro 11.1 surround sound, creating a monumental movie experience.

Complemented by RealD’s new Precision White Screen technology, world class digital 3D technology and 4K Ultra High Definition projection, Nu Metro Xtreme offers movie experiences the way they were intended by directors.

Xtreme at Nu Metro Canal Walk and Ballito Junction boast the largest screens in those regions, along with Xtreme Canal Walk being South Africa’s first-ever laser projection cinema.

EVENTS

In 2014, Nu Metro began introducing spectacular Xtreme and VIP experiences at select cineplexes nationwide. Xtreme features impeccable Dolby Atmos/Auro 11.1 surround sound, creating a monumental movie experience.

Complemented by RealD’s new Precision White Screen technology, world class digital 3D technology and 4K Ultra High Definition projection, Nu Metro Xtreme offers movie experiences the way they were intended by directors.

Xtreme at Nu Metro Canal Walk and Ballito Junction boast the largest screens in those regions, along with Xtreme Canal Walk being South Africa’s first-ever laser projection cinema.

Our Partners

Our Unique Partnerships

absa rewards

Absa, one of the largest banks in South Africa, offers a range of retail, business, corporate and investment banking through wealth-management products and services throughout South Africa and Africa.

Absa Rewards is a revolutionary loyalty programme that rewards members whenever they use their Absa Debit, Cheque or Credit cards with discounts on partner products and services and monthly cash-back rewards.

At Nu Metro, customers benefit from a 50% discount on movie tickets.

momentum

Momentum provides financial wellness products and services in South Africa. Multiply, Momentum’s wellness and rewards programme, aims to encourage members to reach various goals by rewarding their progress each step of the way. Multiply members receive rewards in the form of discounts on Momentum products, as well as with a variety of partners.

The Nu Metro benefit is offered as a lifestyle reward, with movie ticket discounts offered to Multiply members based on a tier system.

nedbank

Nedbank has positioned itself in the market as money experts who do good, see money differently and challenge customers to do the same. Nedbank wants to enable customers to live their lives without the hassle of money being their stumbling block.

At Nu Metro, customers benefit from a 50% discount on movie tickets and confectionary purchases.

sanlam reality

Sanlam is one of South Africa’s largest financial services groups and offers a range of services. Sanlam Reality is a lifestyle and rewards programme available to all Sanlam and Santam clients as well as members from various affiliate service providers.

When purchasing at Nu Metro, members receive discounted rates on ticket and confectionery purchases.

Nu Metro’s Journey

Raising Standards

Supporting Our Communities

Nu Metro is extremely passionate about engaging with the surrounding local communities and providing support to those in need. Our employees regularly attend local events which promote the communities in which we all collectively participate. We are proud of our commitment to support the community and are delighted to contribute towards a variety of worthwhile causes.

Nu Metro Cinemas donated over R50000 to the FOUR PAWS Animal Welfare Foundation in 2019 – to“Rise Up and Roar” for one of the 21st century’s most important conservation causes. A donation drive was launched where cinema goers could donate R5 as part of their Nu Metro movie ticket purchase to raise money to help save South Africa’s lions.

Nu Metro has also embarked on numerous partnerships with the SPCA – including the set-up of collection points in cinemas for non-perishable food and other items donated to take care of animals in need during winter months.Apart from environmental fundraising, Nu Metro has been actively participating in and supporting film projects aimed at raising social consciousness around topical social causes – such as the exclusive release of the film detailing the true story of rape survivor ALISON.
Various fundraising and activist-orientated screenings were hosted by Nu Metro to broadcast the story of hope and female empowerment embodied by the film to all South Africans – in an effort the break the stigmas around rape victims, but to also take a firm stand against gender-based violence.

Envrionmental Leadership

Nu Metro’s vision for maintaining a sustainable and responsible environmental footprint is to be considered one of our most important endeavours. Throughout the years, we have begun to implement a number of initiatives towards manufacturing our materials from sustainable or recycled resources. Recycled straws form a large part of this first step, and we are passionate about including many more environmentally responsible products to our initiative in the future.

Accessibility to Cinemas

Nu Metro is passionate about and committed to providing adequate facilities to all moviegoers who visit our cinemas. A large part of this includes making facilities available that are accessible to individuals with disabilities, such as our wheelchair-friendly cinemas. We also proudly train our staff to assist guests with disabilities when needed, ensuring that everyone will enjoy their ultimate movie experience with us.

Diversity

Nu Metro strives to create an all-inclusive vibrant culture in which to celebrate diversity. Each of our employees form an essential part of the Nu Metro family and together we make every effort to place growth and development at the centre of our focus. We celebrate our diverse workforce and our foundation is built on our code of conduct that clearly stipulates a zero tolerance towards any acts of discrimination based on race, gender, nationality, disability, religion or age.

Working conditions and ethical labour practices

The Nu Metro workforce is filled with unique individuals possessing the essential attitude needed to create a high performing culture based on our 8 guiding principles:

Nu Metro values the creation of context to ensure a common ground for all employees to buy into. Our success is based on our commitment to collaborate within and between all teams. We are fast to act and adapt as the market changes to ensure that we meet customer expectations. Through our open communication we debate, agree and disagree until we all commit to one solution.

We firmly believe in the concept of Sisonke (Us Together), which is also the name of our internal Workplace Forum. These Sisonke representatives are elected by employees and play a vital role in improving the communication between the management team and employees at each site. We celebrate our employees on a variety of matters, ranging from their excellent service delivery to their birthdays.

“Us Together” – Sisonke! Team work makes the dream work.

Responsible Marketing

Great thought is always given when considering the way our offerings and brand are presented to the community. We make sure to exclude deceptive, irresponsible, unethical, unlawful or damaging content. It is important that our content is conveyed to customers in a manner that suits their language, age and social needs.

Particular care is given in the case of marketing to children, and we are dedicated to fair and moral marketing practices. By carrying out our promises and supporting every message we convey, we have established confidence with our customers. When training our employees in marketing, we ensure that a variety of issues are covered. These include moral and trustworthy conduct in advertising, product marketing and sales promotion

Customer Privacy

The matter of customer privacy is of the highest importance to Nu Metro, and we take every precaution to closely safeguard this privacy and the information of our customers. We make sure to uphold all of the regulations, rules, laws, and internal procedures associated with privacy. Information security on our customer databases is carefully maintained and the sharing of customer information with outside parties is strictly forbidden.